The Challenge

Every year, the Markham Board of Trade and Humber College collaborate to conduct a design challenge to develop a new theme for the Board’s Annual Business Excellence Awards. For the 25th Annual Gala, a new poster, program, and ticket design are required to give a fresh look to the event.

The Concept

The brief is clear: I am tasked with creating an original, refined, and contemporary design that conveys the vibrancy of New York. I devise a modern and captivating portrayal of the city that connects New York to Markham. I utilize a simple yet refined outline of the iconic New York skyline, accentuated by the brilliant colours of the Manhattan Bridge during sunset.

The Execution

Among a pool of over 100 entries, my design is well-received and selected as a finalist for representing New York. I presented my pitch to the board and was declared the winner, earning me prize money and two tickets to the event.

*college project